Twitter For Executives

Think like a wise man but communicate in the language of the people – William Butler

So you’ve heard of the Twitter Phenomenon. It went so fast; other social networks didn’t know what went past them. This micro-blogging giant has captured the minds and interest of individuals around the world.

Twitter has been the go to online channel when considering promotions and marketing strategies in the business sector. It’s even the growing trend for job seekers polishing their profiles in the hope of impressing their potential employers and recruiters.

So what about the bosses? Are they Twittering? Or should they even bother?

The answer to all questions is YES!!

Here are reasons why executives and managers should invest time in Twitter:

1. Brand Awareness – You have giants like Dell, Starbucks, Samsung, and Home Depot to name a few, who have successfully established Twitter accounts. You may ask why? Plain and simple – they wanted to communicate with customers globally. They are always up to date as to what and how customers talk about their products and services. Twitter is now a one-stop shop for customer service, corporate branding, and online marketing.
2. Networking is still Key – This is one of the greatest assets in social networking sites. It’s when amazing and complimentary minds alike meet that makes Twitter more interesting. Senior level professionals love to share ideas and they love the fact that other professionals also agree (and disagree) with the their "tweets". Twitter is also famous for its "real-time" environment that enables executives to receive instant replies to queries, searches, surveys, or just about anything. This is even more beneficial to those who are looking for jobs and those recruit
3. Manifest your Thoughts – Twitter is one amazing stream of selective thoughts. It’s your choice of discussions from experts, professionals, and plain interesting people. Twitter’s slogan even shows how applicable the service is to the masses. You just have to let them know what you are doing.

Interesting Sources on Executive and CEO's on Twitter:

• 5 Habits of Successful Executives on Twitter by Bruce Philip, author and CEO of GWP Brand Engineering
• 16 Examples of Huge Brands Using Twitter for Business by Ann Smarty of Search Engine Journal
• Should Business Executives be Twittering? by oDesk Blog
• Executive Twittering: Blogging Without The Time Suck by Laura Fitton on Pistachio
• C Level Tweeters by Paul Dunay
• ExecTweets – Find and Follow Top Business Execs on Twitter

Twitter Presentations